#SetUpYourTeam – Early engagement

When setting up your team of engineers and designers, make sure to create shared ownership from the early stages.

In getting designers and engineers to be great together, Martin Pråme stresses the importance of engaging both professions from the very start of the project:

Early Engagement

Never ask a designer to make a finished concept “look good”; and never ask an engineer for help with getting a concept “to work”. Get them both working together from the start on a concept that works and looks good. And while you’re at it; make sure they are backed up by people with other necessary competencies – production planners, sociologists, marketers.

Ownership in the development process is key to a successful collaboration. During some phases and activities, it might not seem like the engineer can contribute; and the designer might seem out of place in other contexts.

Never ask a designer to make a finished concept “look good”; and never ask an engineer for help with getting a concept “to work”

However – in connection with my last point – the lessons learned make for a more efficient process overall, and you minimize the risk of missing some crucial factor along the way.

 

Next: Improve each other’s deliveries

And don’t miss The right peopleThe physical mixInto the unknown; and Management support.

 

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