Want to design great products? Start noticing!


Take out 15 minutes to watch Tony Fadell’s TedTalk on why The first secret of design is… noticing

At Attention, we’re always excited to hear talented designers and visionary product developers share their take on how to create better products for tomorrow.

When Tony Fadell, founder of Nest and one of the people behind the original iPod, sets out to explain why noticing is a core principle for great product design, we’re all ears!

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