Attention’s communication manager Morten Buch is a guest-writer on the Ivækst-blog,, teaching entrepreneurs of all levels how to move from an idea to an actual product.
This week’s blog is about understanding your client’s users in a way that goes beyond the traditional way of recognizing them as your client’s clients. He writes about how to get to know them as actual users – and how the behave around your product.
This autumn, Attention will be working closely together with Ivækst on the united target: Making better products at an entrepreneurial level.
Besides posting a number of articles on the blog, Attention will be hosting a series of seminars for small companies, kickstarters and entrepreneurs – lecturing to provide insight on efficient, smart and innovative product development.
Read the article here (in Danish)
Sign up for the event here