Stick your head out and don’t be afraid to get it chopped off.
Innovation is not a direct journey from A to B, difficult issues need to be explored, and new ground needs to be covered. This means that there is a real risk of trying something that’s just not going to work. It’s our experience that one real success is worth 4 failures. This approach can really make the difference in an ever more competitive market. Our best triumphs have come from being as far out on the edge as possible. Building on your teams failures by focusing the positive aspects of what has been learned is a key step in keeping the cretive spirit high.
Getting the right balance of competencies is essential. Bringing in fresh eyes to complement the experienced team members pays off. This does not just relate to companies bringing in external consultants; internally here at Attention we mix the teams to make sure they are always composed of a perfect combination.
Don’t shoot ideas down, give the idea the freedom to fly.
As a team leader, it’s your responsibility to give ideas room to grow. Sometimes you just have to keep that negative, concept-killing comment to yourself. Experience has shown us that magic can happen, and those those seemingly impossible challenges can be solved
Give your team the freedom to be flexible.
It not just about 8 hours sitting in front of a desk and computer.. Create workshops, team brainstorming sessions, inspirational visits to relevant locations, etc. Provide your team with access to the secondary and tertiary tools they need to complete their work.
Size is important.
We all know that small companies can turn a market around quicker than their bigger heavy counterparts, in the same way small dynamic teams are important. Much like the A-team in the 1980s, whose team of crack commandos, each with their own specialist talent, were able to get out of any situation they landed in. In the same way, it’s important to create small creative clusters that can complement each other, rather than one large heavy creative monster.
To find out more about how we work with innovation, visit us at Attention or give us a call, we look forward to hearing from you!
Alistair David Morton Dec 2013